December 22, 2008

CEDAR RAPIDS , IOWA . . .The Iowa Intercollegiate Athletic Conference (IIAC) is expanding its reach in cyberspace with the launch of its own dedicated channel on YouTube, the leading online video community that allows people to discover, watch and share originally created videos.

“We are very excited to offer this unique view inside the IIAC,” said Iowa Conference Commissioner Chuck Yrigoyen. “These pieces, all original content produced by the Conference office, will tell the stories of the student-athletes, coaches and staff behind the scenes who are the Iowa Conference. In addition, there are many aspects of their lives outside of the academic/athletics experience that will come out in these short features.”

As an extension of iowaconference.com, the conference’s official Web site – the Iowa Conference YouTube Channel will offer unique content for fans of the Iowa Conference, as well as members of the YouTube community.

“We live in the video age, for sure”, added Yrigoyen. “This is a major enhancement to the publicity efforts of the Iowa Conference, which has remained one of the great college athletics traditions since its inception in 1922.”

Already available for viewing at youtube.com/iowaconf are recaps of the Conference’s Fall 2008 championships, one-on-one chats with coaches and student-athletes, and an interview with Buena Vista University President Fred Moore, the 2008-09 chair of the IIAC’s Presidents’ Council. A direct link highlighting the four most recent additions to the Iowa Conference YouTube Channel has been added to iowaconference.com.

YouTube is the world’s largest online video community allowing millions of people to discover, watch and share videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.

Any recommendations or questions regarding the IIAC’s YouTube site, as well as any problems that might be encountered while navigating the site should be directed to IIAC Director of Information Joshua Schroeder (jschroeder@iowaconference.com).

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